What does it say about a car when it's the most popular model on TikTok? If one is posted to TikTok more than any other, should you buy it?
That's a hard nut to crack without diving into the literally billions of posts associated with cars, but whether they're lemons or lemonade, these are the cars getting the most traction on TikTok, in specific categories.
The most popular cars on TikTok
Ford Maverick –11.3 billion posts
Range Rover –7.2 billion posts
Honda Civic –7.1 billion
Toyota Supra –4.1 billion
Nissan GT-R –4 billion
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1. Ford Maverick
According to learner-driver testing resource Zutobi.com [↗], the most popular car on TikTok is the Ford Maverick –a car-based small ute sold in North America. Not a bad result for a car you can't even buy around the world! Mind you, who knows how many of those posts are about the sleek original 1970-77 Ford Maverick sedan and coupe [↗]...
Next up is Land Rover's Range Rover – although it's unclear which specific body style tops the pops, given there's the big daddy Range Rover, the Range Rover Sport, the Range Rover Velar and the Range Rover Evoque.
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3. Honda Civic
Honda's small Civic takes third place, which might seem surprising here in Australia, but it's long been one of America's most popular cars. It helps, of course, that America gets the sporty Si model between the regular variants and the hero Type R –while Australian buyers must live with the huge gulf between in both performance and price.
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4. Toyota Supra
Another all-time favourite for American buyers is the Toyota Supra, a badge made famous through the Fast & Furious movies –but it's always been a popular offering over there, thanks to the huge power and reliability of the iconic 2JZ-GTE turbo petrol inline-six engine. The latest 'A90' generation is powered by a BMW mill, but it's no less beloved.
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5. Nissan GT-R
Last on the list is the monstrously capable Nissan GT-R. The 'current' R35 is an old rig now, largely retired, but with the legendary R34 GT-R now available to be registered in the US, the Godzilla flag is flying high once again with enthusiasts.
If you hadn't seen this list, what do you think the top 5 would look like for cars on TikTok?
Interesting that there's not a single Tesla on the list...
Overall, the most popular car brand is BMW. The brand has over 61,300,000 hashtags on Instagram, 30 billion hashtags on TikTok, 183K on Twitter, and 913K on Pinterest. It is then followed by: Ford, Mercedes-Benz, Honda, Toyota, Jeep, Porsche, Volkswagen, Nissan, and Audi.
In 2023, Ford remained the leading car brand in the United States based on vehicle sales, delivering about 1.9 million units to U.S. customers. The United States is the largest market for Ford: wholesales to U.S. dealerships reached over two million vehicles in 2022.
Many content creators have suggested the studio switch-up is down to several factors. One TikTok influencer revealed she "just doesn't really like videoing in public" and the requirement of having good-quality lighting for her viral clips.
6 Most Viral Cars On The Internet Today, Nissan GTR, Dodge Challenger Hellcat, Lamborghini Huracan, Porsche 911 Turbo S, Ford Mustang, Toyota Supra | Times Now.
And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. This particular hashtag has amassed 535 billion hashtag views. The next most popular categories include dance, pranks, fitness/sports, and home renovations/DIY.
The best times to post on TikTok are Tuesdays and Fridays from 4 to 6 p.m., Wednesdays, Thursdays mornings from 9 to 11 a.m. and Thursdays from 2 to 6 p.m. Afternoons are when the highest engagements are on the platform; users are looking to fill their afternoon entertainment boost.
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